FollowTheWinds.com [Education by Entertainment for Kids and Youth] is a new media initiative of Sean O’Brien and Kate Morton following and expressing the lifestyles of 6 of the top pro Formula Windsurfing riders from Europe and abroad. The project aims to educate and inspire the youth about following your dreams (winds) and leading a positive life through inspiration seen in the lifestyles led by our six riders. The next step of the project is to take the concept to the European (and eventually international) media.
For more information read the rest of this post for the official Press Release and check out the website launch at:
PRESSRELEASE
17th October 2008
For immediate use.
THE FORMULA WINDSURFING CLASS ORGANIZATION LAUNCHES
THE FOLLOW THE WINDS PROJECT
(Education by Entertainment for Kids and Youth)
The Follow The Winds Project introduces to the public – especially for kids and youth – the amazing value of the windsurfing lifestyle. Top riders of Formula Windsurfing such as: Arnon Dagan from Israel, Dennis Littel from the Netherlands, Jesper Vesterstrøm from Denmark, Ross Williams from Great Britain, Steve Allen from Australia and Wojtek Brzozowski from Poland will go into the World Media to talk about the educational and inspiring side of their lives. Through media activity and the website this project shows the value of sport, intercultural learning and understanding as well as the cool and colorful lifestyles of the riders; lifestyles full of funny stories, beaches, sun, water, wind, traveling and meeting new and amazing people.
”This is an exciting project initiated by two enterprising and caring people that are passionate about sport and the benefits it brings to peoples lives”.
Ceri Williams
Formula Windsurfing Chairman & International Windsurfing Association Director
17.10.2008 – Launch of the Website:
www.FollowTheWinds.com
As an official start of activity of the Formula Windsurfing Class Organization in the youth and kids’ arena.
The website is going to follow the activities of six top professional riders by documenting their travels, photos and lifestyles as well as video interviews to further explain their lifestyle choices, with articles written in a nice and easy format to show both youth and children new and interesting places in the world. A sport such as windsurfing can teach them about the meaning of international friendships, tolerance to other cultures, positive thinking and enthusiasm as well as about courage, hard work and the determination to chase their dreams. The riders are definite individuals with strong personalities which can make their lifestyles a positive ideal to be followed. Through the next International Events, Formula Windsurfing is going to encourage youth and kids to look more closely at this sport and learn from this untypical and positive type of living.
The project is going to have an international scope. Firstly it will be taken to Great Britain, Denmark, the Netherlands and Poland with the hope to be taken further into other countries around the world where Formula Windsurfing takes place. The website will be launched in the English language but will be translated into more European languages very shortly.
The authors of the project are Kasia Mortoń (Kate) and Sean O’Brien – a professional windsurfer from Australia – with the help and endorsement of the Formula Windsurfing Class Organization. The Follow The Winds Team is kindly inviting all Media and people with energy and ideas to cooperate with this project.
For more information about this project or to get in contact with any particular riders in regards
to this, please contact:
Kate Mortoń
PR & Media Officer
e: kasiamorton@aus120.com
ph: +32-486 363 848 (BE)
ph: +48-500 152 904 (PL)
w: katarzynamorton.com
